Tiffany & Co. is buzzing.
This past April, the house saw the reopening of its Manhattan flagship at 727 Fifth Ave. after a multiyear renovation. The towering Peter Marino-envisioned and OMA-engineered space, called “The Landmark,” certainly lives up to its name. Completed with Daniel Arsham’s degraded cyan sculpture “Venus of Arles” and Jean-Michel Basquiat’s “Equals Pi” painting—among many other artworks—the monument is a bona fide temple to everything for which Tiffany & Co. stands. In other words, the brand’s place in popular culture and conversation is reinforced, far beyond making jewelry. The Landmark even has a replica of the same Givenchy dress worn by Audrey Hepburn in “Breakfast at Tiffany’s.”
Timed to coincide with the unveiling of its flagship store, Tiffany & Co. appointed Lauren Santo Domingo—the cofounder and chief brand officer of the fashion e-tailer Moda Operandi and a New York social fixture—as the first artistic director of its home collection.
“Tiffany & Co. has played an important part in milestones throughout my life, and I am honored to work with such an iconic brand,” said Santo Domingo at the time of her appointing.
The first release of her Tiffany Home collection features several new tabletop collections adorned with some of the house’s most iconic patterns: Tiffany Berries, Tiffany T True, Tiffany Wisteria, Tiffany Toile, Tiffany Audobon, and Valse Bleue.
Tiffany Audobon is especially charming. Part de Gournay flourishes and part watercolor wedding invite, its somewhat dainty—yet still visually striking—settings feature painted birds, wildflowers, and sprigs of summer leaves, all flanked by concentric gold circles. Tiffany Wisteria is bolder. It boasts gestural spears of purpled petals and verdant stems snaking their way across the china or around the bell of a martini glass.
Lous Vuitton Moët Hennessy’s Alexandre Arnault, who was instrumental in the 2021 acquisition of Tiffany & Co., believes Santo Domingo is a perfect fit. “Lauren is no stranger to luxury, and we believe she will bring her impeccable eye and elegance to this important category at Tiffany,” said Arnault, who serves as executive vice president of product and communications at LVMH.
So far, Santo Domingo’s vision feels fully in line with the classicism of Tiffany & Co.’s own established modus operandi. That’s not to say more daring pieces aren’t forthcoming: since the Arnaults’ arrival, Tiffany & Co. has taken braver, broader steps to shake up its traditional image. For example, they garnered major headlines by partnering with the watchmaker Patek Philippe, which resulted in a Tiffany Blue-colored dial on a run of the former’s Nautilus watches. The timepieces now fetch many millions of dollars. Tiffany & Co. has also linked up with Fendi on producing a version of the latter’s iconic Baguette bag, also in Tiffany Blue.
With her proven track record of impeccable taste, fashion powerhouse Santo Domingo is set to usher in a new era and fresh vision for Tiffany Home.
There are 12 Tiffany & Co. stores located within the Brookfield Properties portfolio:
Northbrook Court in Northbrook, IL; Natick Mall in Natick, MA; Plaza Frontenac in Saint Louis, MO; Fashion Show Las Vegas in Las Vegas, NV; Kenwood Towne Centre in Cincinnati, OH; Providence Place in Providence, RI; and Iconic Collection destinations Ala Moana Center in Honolulu, HI; Miami Design District in Miami, FL; Oakbrook Center in Oak Brook, IL; Pioneer Place in Portland, OR; Shops at Merrick Park in Coral Gables, FL; and The Shops at La Cantera in San Antonio, TX.